"I'm Not Good Enough" – When Self-Worth and Appearance Come Under Pressure

Birgit Baumann
Young person struggling with self-doubt and social media pressure

Summary: "I'm not good enough" – this sentence haunts many young people. Social media amplifies these feelings through constant comparisons. This article shows why social comparisons influence our self-worth, which psychological mechanisms are behind it, and how you can find your way to stable self-esteem through self-compassion and concrete exercises.

Many young people know this sentence all too well: "I'm not good enough." It appears in different situations: in studies, at work, in relationships – and especially when it comes to our own appearance. Social media often massively amplifies these feelings: While we struggle with our own insecurities, we only see the perfectly staged highlights of others.

Do you often feel judged or measure your worth by what others think of you? Or do you notice that you orient yourself more towards others than towards yourself? This article explains why social comparisons have such a strong influence on our self-worth and how we can find a path to our own self-esteem.

Not feeling good enough

1 | Why We Have to Compare – A Psychological Look Behind the Need for Likes

1.1 Comparisons are deeply human – we can't help but recognize ourselves through others

As early as 1954, social psychologist Leon Festinger showed in his social comparison theory that we constantly check where we stand in relation to others. Our self-image doesn't develop in isolation in our minds, but in the mirror of others: We see ourselves by being seen.

"In the encounter with the 'You,' we experience our 'I,'" says Martin Buber. Attachment theory explains that secure relationships and being mirrored by others are fundamental for a stable sense of self. Those who perceive us, mirror our feelings, and take us seriously help us understand ourselves.

This is why social media affects us so strongly: Likes, comments, and followers become a virtual mirror that constantly gives us feedback. We get caught in a self-recognition loop, repeatedly orienting ourselves to others' judgments to confirm or improve our self-image. This pull can become addictive because we unconsciously strive to be seen and recognized – just like in real social relationships.

2 | The Emotional Rollercoaster of Social Comparison

Emotional rollercoaster through social media comparisons

2.1 The Two Comparisons That Weaken Our Self-Worth

We constantly compare ourselves with others – upward to measure ourselves, and downward to feel better. Both forms can provide short-term comfort or motivation, but in the long run, they burden our self-esteem and alienate us from ourselves.

Upward comparisons – looking at people who appear more successful, beautiful, or popular – can be inspiring. At the same time, they carry a great danger: If we constantly orient ourselves to these ideals, we risk losing ourselves. On social media, we often only see others' highlights – perfectly staged photos, successes, or likes. We measure our worth against these foreign standards, adapt our behavior, goals, or appearance, and in the process lose touch with our own needs and strengths. The result: We never really feel like we're enough.

Downward comparisons – looking at people who seem to be doing worse – are often used to feel better temporarily: "At least I'm doing better than them." On social media, this can easily happen when we constantly compare ourselves with less successful or less popular accounts. Psychologically speaking, this doesn't strengthen self-worth in the long term because it remains dependent on external standards. Instead, it creates side effects like false security, constant evaluation of others, and long-term dissatisfaction.

2.2 Why Devaluing Others Also Harms Ourselves

When we devalue others – consciously or unconsciously – to feel better about ourselves (typical in downward comparisons), it creates a short-term feeling of superiority. But psychologically, this mechanism has negative consequences for our own psyche:

Focus on negatives: Those who devalue others direct attention to weaknesses, mistakes, or deficiencies. This trains the brain to see deficits instead of strengths. This negative attention can later cloud our own self-image.

Inner conflict: Devaluing others is often based on inner insecurities. We unconsciously know: The comparison is arbitrary and our self-worth remains fragile. This knowledge creates inner tension, guilt, or unrest.

Loss of empathy and connection: Psychological studies show that devaluing others reduces our ability to experience positive social relationships. Isolation or distance from others can in turn lead to feelings of loneliness and depression.

Reinforcement of self-doubt: When we define ourselves through others – "I'm better than them" – our self-worth remains externally dependent. New comparison points then quickly lead to insecurity again, so devaluations only provide temporary comfort.

💡 Bottom line: Downward comparisons and devaluing others act like a short-term "self-worth boost," but leave long-term negative traces in our own self-image because they're based on external standards and negative focus patterns. Mental illnesses such as eating disorders, anxiety disorders, obsessive-compulsive disorders, or depression can also be the result.

Young adults (18–25 years) in particular are in a phase where identity and self-worth are still being built (cf. Erikson: Identity vs. Role Confusion). Comparisons help with orientation – but can also lead to a constant feeling of inadequacy.

💡 Bottom line: Social media amplifies both forms of comparison. We get caught in a self-recognition loop where likes, comments, and followers become the measure of our self-worth. Both upward and downward comparisons work in the short term, but in the long term they burden our psychological well-being because we let ourselves be guided by foreign ideals and lose sight of ourselves.

3 | The Core Issue: "I'm Not Good Enough"

Many young people carry this internal belief: "No matter what I do, it's not enough."

  • In studies: "Others are smarter and have everything under control."
  • At work: "I should be more successful."
  • In relationships: "I'm not lovable enough."

Psychological research shows: An unstable self-worth makes us particularly vulnerable to depressive moods, anxiety, and perfectionism.

3.1 The Visible Expression: Appearance and Body Image

One of the strongest comparison factors in young adulthood is appearance. Social media amplifies this focus:

  • Studies (e.g., Fardouly et al., 2015) show that Instagram use in particular leads to body dissatisfaction.
  • A meta-analysis (Holland & Tiggemann, 2016) proves: Upward comparisons with attractive people on social media worsen mood and self-worth.
  • Men and women are equally affected – women more in terms of "body shape and beauty," men increasingly in terms of "fitness and muscles."

The problem: We compare our everyday self (in the mirror in the morning, after a stressful day) with the perfect, filtered images of others. This disparity almost inevitably leads to the feeling: "I'm not beautiful enough" – which at its core brings up the basic theme again: "I'm not good enough."

3.2 The Psychological Consequences

  • Low self-worth – dependent on likes and external validation.
  • Perfectionism – constant striving for more achievement or better appearance.
  • Loneliness and comparisons – the feeling of not being able to keep up.
  • Depressive symptoms and anxiety – intensified with heavy social media use.

3.3 Ways Out of the Comparison Trap

Research shows: There are strategies that help defuse destructive comparisons.

Reality check Be aware: Social media doesn't show the whole truth, but a performance.

Self-compassion According to Kristin Neff, self-compassion means treating yourself with kindness instead of constant criticism. Studies show: People with higher self-compassion suffer less from social media comparisons.

Digital hygiene

  • Set time limits.
  • Unfollow accounts that create pressure.
  • Choose content that inspires rather than burdens.

Make strengths visible Regularly note things you've accomplished or are proud of – regardless of appearance or performance.

4 | Tips for Better Self-Esteem

To feel self-worth, we need the interplay of different areas within us: thinking, body, inner voices, and sense of self. When one area is blocked or overloaded, negative beliefs can arise that make us feel small.

4.1 | 🧠 The Mind

The mind needs arguments. It's the inner voice that constantly drives us to be more beautiful, better, slimmer, smarter, or more attractive. Answer it!

Tips:

  • Put your inner critic in its place: Observe thoughts like a neutral observer instead of reacting immediately.
  • Find your own inner voice: Write down your automatic thoughts ("I'm not good enough") and say: This is just a voice in my head, not the truth about me.
  • Speak all the thoughts you've written down in a different voice: squeaky like Mickey Mouse, for example. How do the sentences feel now?
  • Fact check: Keep a list of your strengths, abilities, and successes. The mind loves evidence and especially counter-evidence.

4.2 | 🫁 Body Awareness (Intuitive Behavioral Control / Somatic Experience)

Body experience is the foundation for regulating stress and self-devaluation. Negative beliefs often come with tension, tightness, or pressure in the body.

Tips:

  • Body check-in: Several times a day, pause briefly and ask: Where do I feel tension when I think 'I'm not good enough'? How can I relax now, what techniques do I have available? It's important to release the tension immediately when you notice it.
  • Breathing exercises: Deep, conscious breathing calms the stress system (sympathetic nervous system) and activates the parasympathetic nervous system.
  • Embodiment exercises: Stand up straight, open your shoulders, breathe deeply – the body signals to the brain: I am stable and allowed to take up space.

4.3 | 💖 The Sense of Self

The sense of self is the center of our identity. It connects thinking, feeling, and motivation. Dysfunctional beliefs like "I'm not good enough" weaken this access.

Tips:

Practice self-compassion Goal: Treat yourself lovingly, as you would a good friend. This strengthens your sense of self and reduces inner criticism.

Self-Love Exercise: Praise Yourself Like a Good Friend

This is how you can strengthen your sense of self and direct attention to strengths and positive qualities.

Step-by-Step Guide:

  1. Find a quiet moment: Sit comfortably, close your eyes or lower your gaze. Take a few deep breaths in and out.
  2. Focus on one or more positive aspects of yourself: Consciously think of something you appreciate about yourself at this moment, e.g.:
    2.1 A personal quality ("You are patient and understanding with a friend")
    2.2 An action or ability ("You are a good listener")
    2.3 Something you did well ("You found a great solution today")
  3. Let your inner friend speak to you: Tell yourself in loving words, e.g.:
    3.1 "You are valuable and unique."
    3.2 "I admire how kind and helpful you are."
    3.3 "You can be proud of your abilities."
    3.4 "You radiate warmth and strength."
  4. Consciously perceive your feelings: Feel how these words feel in your body – warmth, lightness, joy. Breathe consciously into these areas.
  5. Place your hands on your heart and feel the security your inner friend gives you. Take a few deep breaths in and out while supporting yourself internally with these words.

You can intensify this exercise as a mirror exercise:

• Stand in front of the mirror, breathe deeply in and out. • Look yourself consciously in the eyes – without immediately judging. • Now look at yourself as your inner friend would look at you: with warmth, understanding, compassion. If you can, let your inner friend say the strengthening sentences. • Hold this gaze for 1–2 minutes.

🌱 Important note Mirror exercises can feel uncomfortable at first because we're not used to meeting ourselves so directly and lovingly. This is normal. With regular practice (just 2–3 minutes a day) it becomes easier – and the sense of self changes sustainably.

4.4 | Your 4 Inner Forces for More Self-Worth

  • Your mind – it helps you question negative thoughts and develop new, positive beliefs.
  • Your body awareness – it shows you when you feel safe and relaxed. A calm body strengthens your inner balance.
  • Your inner critic – it wants to protect you, but you can meet it kindly and set clear boundaries.
  • Your sense of self – it's the source of warmth, compassion, and joy. Positive experiences and self-acceptance let it grow.

5 | Your Mirror Affirmations to Take With You

Whether it's about your appearance or your achievements: Your worth doesn't depend on how you compare to others. You are more than a photo, a grade, or a like. Your worth lies in your uniqueness – and no one can take that away from you.

15 Positive Reinforcing Mirror Affirmations

  1. "You are valuable just as you are."
  2. "You trust in your abilities."
  3. "You are strong and grow every day."
  4. "You are allowed to take up space."
  5. "You are a unique person."
  6. "You are lovable and important."
  7. "You have everything you need within you."
  8. "You are allowed to experience joy and success."
  9. "You can be proud of your journey."
  10. "You bring light into your life and the lives of others."
  11. "You are enough – right now, in this moment."
  12. "You have strength and courage within you."
  13. "You are allowed to be kind and loving with yourself."
  14. "You open yourself to the good in your life."
  15. "You are a gift to the world."
Professional Support for Self-Worth Issues - Profilbild

Professional Support for Self-Worth Issues

As a psychological counselor, I support young people in questioning the sentence "I'm not good enough," understanding the role of social media and comparisons, and building a more stable self-worth. If you notice that these thoughts are burdening you, you're allowed to seek support – you don't have to stay alone with this.

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